Sad on Valentines Day

Sad on Valentines Day

Sad on Valentines Day

Campaign Proposal for Beats by Dre

Campaign Proposal for Beats by Dre

The Objective

The Objective

An Empathy-Led Campaign: Addressing the Unseen Emotions of Valentine's Day

About

About

The "Sad on Valentine's Day" campaign seeks to resonate with the emotional state of cross-generational audiences who feel disconnected, cynical about dating, or simply out of sync with conventional Valentine's Day narratives. Leveraging the deep connection between love and music, this campaign aims to be the companion that provides comfort & understanding.

My Role

My Role

Product Marketing Creative Direction Content Strategy Brand Storytelling

Product Marketing Creative Direction Content Strategy Brand Storytelling

Impact

Impact

Strengthening brand loyalty and Share of Voice (SOV) by addressing a seldom-discussed aspect of Valentine's Day.

Innovation

Innovation

Beats offers a superior sound quality and an empathetic companion through music, turning a potentially lonely Valentine's Day into an opportunity for emotional exploration and personal soundtrack enjoyment.

Summary

Summary

This social campaign was created to target Gen-Z and Millennial audiences experiencing feelings of loneliness or who are cynical about traditional romantic narratives.

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