COILY

COILY

COILY

Revolutionizing Textured Hair Care with AI-Driven Personalization

Revolutionizing Textured Hair Care with AI-Driven Personalization

The Objective

The Objective

Addressing the diverse and complex needs of textured hair care with a tailored, AI-powered mobile solution.

About

About

Coily is a social app and a beauty recommendation engine that leverages AI and social data to provide personalized product and style suggestions to consumers with diverse hair types and needs. My role focused on utilizing data and design to develop an intuitive, user-centric platform, setting new standards in beauty tech for personalized consumer experiences. This project encompassed the full mobile app product lifecycle, from concept to market, innovating in phygital beauty-tech experience.

My Role

My Role

Mobile App Development AI/ML Integration Database Architecture UI/UX Research + Design Branding + Content Design Social Media Marketing

Mobile App Development AI/ML Integration Database Architecture UI/UX Research + Design Branding + Content Design Social Media Marketing

[ 2023 ]

[ 2023 ]

[ 2023 ]

Impact

Impact

Coily's launch was a resounding success, marked by a viral Twitter campaign that led to a surge from 3K to 14.5K users in just 48 hours. The platform's ability to match users with personalized products disrupted the beauty industry's status quo.

[ 2023 ]

[ 2023 ]

[ 2023 ]

[ 2023 ]

Innovation

Innovation

Leveraging data analytics and AI, I guided Coily from a concept to a market leader in personalized beauty solutions. My strategy centered on understanding nuanced consumer behaviors and preferences, enabling us to craft a platform that resonated deeply with users.

Summary

Summary

Coily's journey represents a fusion of data-driven insights and empathetic design, creating a personalized beauty experience that resonates with the textured hair community. This innovative approach showcases my ability to blend technology with deep consumer understanding, setting a new standard for beauty CPG brands in engaging diverse audiences.

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